From rooftop tents to camping details, everything about TEDS at a glance.
TEDS began with a van-life trip experienced by one of its founders in New Zealand.
The sense of wonder and freedom he felt amidst the vastness of nature was more than
just a relaxing experience it became a life-changing moment.
The sense of wonder and freedom he felt amidst the vastness of nature was more than
just a relaxing experience it became a life-changing moment.
TEDS was founded to propose a lifestyle that embraces nature, embracing
its sensibilities and not going against its natural flow. Against this backdrop,
TEDS was founded to bring new value to camping gear and support a lifestyle
that brings everyone closer to nature.
its sensibilities and not going against its natural flow. Against this backdrop,
TEDS was founded to bring new value to camping gear and support a lifestyle
that brings everyone closer to nature.
We aim to provide emotional yet practical camping solutions that respect nature
and respond to the needs of campers who live within it.
and respond to the needs of campers who live within it.
TEDS has established itself as a traditional outdoor brand, expanding to overland
camping gear, vehicle-integrated utility products, and outdoor/automotive equipment.
camping gear, vehicle-integrated utility products, and outdoor/automotive equipment.
TEDS was founded to promote a lifestyle that embraces nature,
staying in harmony with its flow. Our goal is to add new value to camping gear
and help people connect more closely with nature.
staying in harmony with its flow. Our goal is to add new value to camping gear
and help people connect more closely with nature.
We aim to provide emotional yet practical camping solutions that respect nature
and respond to the needs of campers who live within it.
and respond to the needs of campers who live within it.
Today, TEDS is evolving into a hybrid lifestyle brand that straddles the urban
and outdoor landscapes, guided by the philosophy of coexistence between nature and digital.
and outdoor landscapes, guided by the philosophy of coexistence between nature and digital.
TEDS’s BI, encompassing ‘Technology · Experience · Design · Sustainability,’ is being redefined
to provide expanded experiences and sustainable value beyond being a simple camping gear brand.
to provide expanded experiences and sustainable value beyond being a simple camping gear brand.
The logo and brand identity have also been refined, symbolically expressing the harmony between nature and humanity, and the analog and the digital, through a visual language that harmonizes mountains and rivers, points and lines, and individuals and the environment.
TEDS remains at campers’ side, accompanying them on their journey toward
a better life connected to nature. As we have always done, we will continue to create
a new camping culture by combining our unwavering respect for nature
with ever-evolving technology and experience.
a better life connected to nature. As we have always done, we will continue to create
a new camping culture by combining our unwavering respect for nature
with ever-evolving technology and experience.
KOR
ENG